Net profit calculator
Instant calculation of profitability and cost structure
to see a detailed analysis of profit
Return on Sales (ROS) and Profit Calculator
📊 What is profitability and why calculate it
Return on Sales (ROS) is the “litmus test” of your business. It shows how much real money ends up in your pocket from each ruble of revenue earned.
Calculation formula (ROS)
The math here is simple. To get the coefficient, use the formula:
- Revenue: all money received from clients (“dirty”).
- Net profit: what is left after deducting absolutely all expenses (purchases, taxes, rent, salaries).
Example: Selling sneakers on Wildberries
Let's say you sell shoes. Let's calculate the economics of one couple to understand whether it is profitable.
| Expense/income item | Amount |
|---|---|
| 1. Sales price on the website (Revenue) | 5,000 ₽ |
| 2. Product cost | - 2,500 ₽ |
| 3. Marketplace commission | - 1,000 ₽ |
| 4. Logistics and storage | - 150 ₽ |
| 5. Tax (use VAT/Tax calculator) | - 300 ₽ |
| TOTAL NET PROFIT | 1,050 ₽ |
What profitability is considered normal?
It all depends on the niche. You cannot compare a factory and an IT startup:
- Marketplaces (WB, Ozon): 15–25%. If it is below 10%, you are working on the verge of risk (cash gap).
- Construction: 10–15% (high turnover here, but low margins).
- Services and IT: 30–50% (no costs for purchasing goods, the main expense is personnel).
- Food: 3–10% (taken due to the huge number of sales).
Frequently asked questions (FAQ)
🔹 How does profitability differ from marginality?
This is the main confusion of entrepreneurs. Marginality shows the difference between price and cost (excluding office, accountant, etc.). And return on sales (ROS) takes into account all expenses
🔹 Do I need to take taxes into account?
Required! Tax (USN, VAT or OSNO) is a direct expense. If you don't take it into account, you will get howled
an assumed profit figure, which in fact does not exist. Our calculator has a separate field for entering the tax rate.
🔹 What is the break-even point?
This is the sales volume at which your profit is zero (expenses are fully covered). Anything you sell in excess of this volume will begin to generate net profit.