ROI calculator
Instant calculation of ROI and annual profitability
to get a detailed ROI calculation
ROI, ROMI and ROAS Calculator
📈 Evaluating the return on investment (ROI)
ROI (Return on Investment) is a payback ratio that shows whether your investment is unprofitable or profitable. Our tool helps you quickly evaluate the results of advertising campaigns, startups or stock purchases.
1. Enter Investment Amount (how much you spent).
2. Indicate Income (how much money you received back).
3. (Optional) Add associated costs and period to calculate annual rate.
Calculation example
Let's imagine that you launched an advertisement:
- Spent on budget: 10,000 ₽ (Investment)
- Earned from sales: 25,000 ₽ (Income)
The calculator uses the formula: (Income - Investment) / Investment × 100%.
Result: Your ROI = 150%. This means that for every ruble invested you earned 1.5 rubles in net profit.
💡 If you just need to calculate the share of one number from another without taking into account investment logic, use a regular interest calculator.
Frequently asked questions (FAQ)
🔹 What ROI is considered good?
There is no single standard. For the stock market, ROI of 10-15% per annum is considered good. For high-risk businesses (startups, dropshipping), investors often expect an ROI of 100% or higher. If the indicator is negative, the investment is unprofitable.
🔹 What is the difference between ROI and ROMI?
ROI (Wikipedia) is the overall return on investment. ROMI (Return on Marketing Investment) is the return on specific marketing investments (advertising, bloggers). The formulas are identical, only the cost context is different.
🔹 Why indicate the investment period?
ROI 20% for a month and ROI 20% for 5 years are completely different efficiency. By specifying the period, the calculator will automatically calculate the Annual ROIso that you can compare the effectiveness of the project with a bank deposit.
Looking for other financial instruments? Go to general catalog of calculators for business and study.